This is a superb quality TV and is far better value than its 40W4000 sibling of which its hard to tell the difference between the two. Blacks are really black, some of the best infact I've ever seen on an LCD TV. Theres also a good range of connectors, it looks fantastic anf if you also happen to purchase a Sony Theatre it intergrates to use only remote to control things like volume (this can be your Sky remote aswell)
In short theres nothing as good as this TV available in the mid spec areas and its also a Sony so be the envy of your friends!